“Don’t make excuses, make it happen” – Koereyelle Dubose
Koereyelle is a former educator who managed to turn her $32K teaching salary into a six-figure brand. As the Chief Experience Officer of WERKPraySlay– an Annual 4-day empowerment weekend for women who are ready to win and Creator of the Get Money Gang, an Income Empowerment Coaching Program, she’s determined to help other women realize their dreams and get paid their worth!
With a passion for women and pizazz for entrepreneurship, Koe authored two self-development books for women: WERK101: Get-Your-Life-Together Guide and her sophomore project which shares success secrets for fearless female entrepreneurs, hosts a weekly podcast show entitled Confessions of a WERKaholic and creates tribe-building travel experiences for women through her Busy at the Beach brand.
She’s an International Speaker, award-winning entrepreneur and educator who’s been featured nationally by Forbes, ESSENCE Magazine, The Huffington Post, The Tom Joyner Morning Show, XO Necole, Rolling Out, NBC, TV One, VH1, Bravo TV and more for her empowerment projects.
Koereyelle is on a mission to help women uncover their purpose, prioritize their life and profit from their passions. Her motto is, “You already have everything you need to get everything you want, you just have to WERK for it.”
Who is Koereyelle and what was your motivation for starting your brand?
So, I had no plans of becoming a full-time entrepreneur, but I was forced out of my comfort zone in 2011 after I ended an engagement. I was really just trying to run away from all of my problems and get away from the break-up and shame of that. I was forced to figure out what I really wanted to do, and what I was passionate about. I don’t have the “took a leap of faith or walked away from my career” type of story. God put the pressure on me. I did not really have a choice but to figure it out. I can’t say there was something that motivated me to become an entrepreneur aside from me knowing that I could not truly create wealth while working for someone else.
How did you discover your purpose?
Through my pain. That engagement that I called off was literally the craziest situation that I had found myself in. When I ended it, I knew I still wanted to be married one day, but I just was not ready. That situation led me to do a lot of inner work, soul searching, and reading. I read everything that I could to find out how I can become a better person before becoming a wife so that I could really be prepared when the time and person were right. During my soul searching, I began looking for resources for single women who were preparing for marriage, and there was not a single resource out there. There were plenty for premarital counseling and domestic violence survivors, but nothing specifically for single women preparing for marriage that helps them figure out what it means to be a wife and what they needed to do to be a wife. So, I created “The Single Wives Club” which was a support group for single women who were preparing to become wives, because I realized that I was not the only woman out there in need of that resource. Although that was a part of my purpose, I think that led me to discover that I was not only sent to empower single women. The resources I provide are for all women! I now know that my purpose is to educate and empower women to discover their purpose, to prioritize their lives, and finally get paid for the things they are passionate about.
What were the main challenges you faced?
I definitely had plenty of struggles with “The Single Wives Club”. The business name itself caused confusion and raised so many questions. When I got started, people discouraged me, didn’t understand the need or the business platform, and did not understand how a single woman can help another single woman become a wife. But, I think that those obstacles made me stronger and helped me to be able to defend my business. As an entrepreneur, you are always going to have to be able to defend your business, and that taught me the importance of knowing how to do that. Of course money is always a struggle because I had no savings. There were times where I had to make a decision on whether I was going to pay my bills or run my business. At the time, I decided to run my business. I would not advise anyone to do this. I ruined my credit, had to move out of my condo, and although I ended up moving back in and repairing my credit, I cannot make that recommendation for anyone. But, I’m dedicated to this dream. So, that dedication is what helped me to make those decisions.
Name a few of your accomplishments, and tell us which one you are most proud of.
The one that I am most proud of is being able to turn my $32K salary into a six-figure brand, because I didn’t think I was going to be able to do it. The fact that I was able to leverage the things that I love, and create a lucrative business from it, I’m pretty damn proud of myself. I am proud that I was able to monetize my mind. I literally get to go on vacation and get paid over five-figures to do it. I literally get to speak and teach in front of women all around the world and get paid to do it. Last night, I taught a webinar to forty women in places that I have never been, that I probably cannot locate on a map, and I was able to make what I would make in one month as a teacher, in about ninety minutes.
I was also awarded the Ambassador of Change Leadership Award and I was blown away being along side of people I admire, doing amazing things. For me to have been given the leadership award among those amazing women, I am super proud of that.
A personal accomplishment is that last year, I was able to take my dad to Amsterdam on vacation and he hadn’t been overseas in probably over a decade. For me to be able to finance a vacation for my dad and enjoy time with him, while running my business is also something I am proud of.
Are there any other goals that you would like to accomplish?
I am just getting started. I have not done half of the things that I have in store. I am in the process of transitioning “WERKPraySlay” from a conference to a media platform. I’m doing more with “Busy at the Beach” next year so that I am able to fulfill one of my goals of traveling full time. Although it won’t be completely full time, I am gradually getting there.
What are your favorite books, podcasts, and resources?
- “Think and Grow Rich” by Napoleon Hill
- “The Four Agreements” by Don Miguel Ruiz
- “The Travelers Gift” by Andy Andrews
- “The Psychology of Winning” by Denis Waitley
- “Rich Dad Poor Dad” by Robert T. Kiyosaki
What was your vision for WERKPraySlay, and where would you like it to go in the future?
WERKPraySlay started out as The Single Wives weekend, our annual conference for club members. After three years of hosting, we realized our programming was not only beneficial for single women. The things we were talking about, all women needed to know such as personal finance, how to balance stress, time etc. The event had information that all women can benefit from, so we transitioned Single Wives weekend into WERKPraySlay weekend. Now we get to reach single, married, employees, entrepreneurs, you name it. It is really an amazing 4-day experience, and there is nothing like it. The energy is amazing and the quality of women that we attract blows my mind every year. Every year, it’s getting bigger and better. We are in the process of transitioning the conference and we have amazing things in store, but you will have to wait until this years WERKPraySlay weekend to get the scoop on what that is.
What motivated you to keep going?
The babies that I do not have yet. When I feel like giving up, I’m like if I do not work a little harder, my babies are going to have to work too hard. If I do not do it now, they are going to have to do it later. That is how I operate. And because I don’t have a husband and kids yet, I feel like I have no excuse to not go hard. That is a question I get all the time. “When are you not working?” I mean, I have a man but I don’t have a husband, I don’t have kids, I don’t have those responsibilities yet. So, what excuse do I have to not be putting in the work? I want to do the work now so that when I do have babies, I can sit down somewhere and enjoy them. But for now, I am all about the grind.
Can you tell me about a woman who has positively impacted your life?
Raven Jones, my current business coach, has shown me that I still did not understand my worth. Working with her has been beneficial not just professionally, but personally as well. The mindset lessons are what have recently impacted my life and encouraged me to charge my worth.
What would you tell women who are on this journey, but are thinking about giving up?
I would not tell them anything; I would ask them how bad do they want it? How bad do they want to experience something better than what they are currently experiencing? Because if they are cool with being so broke that they cannot even afford to treat themselves, if they are cool with living a life that makes them envious of other people, if they are cool with watching everybody else win, then cool. Give up and watch on the sidelines. Plenty of people have done that. But it is up to you. Everybody is not meant to be an entrepreneur or be successful. It is a choice. All of us have felt like giving up. But, each and every one of us have to dig deep and figure out how we can pull ourselves out of that. I have two military parents so there was not a lot of “babying” in my house. There was not a lot of patting me on the back. It was always, “This is what you got to do, man up, get it done”. My mother did not have any sons, but she loved telling her daughters to “man up”. That is something that has stuck with me forever. Don’t make excuses, make it happen.
What advice would you give to individuals following in your footsteps of entrepreneurship?
My biggest thing I like to tell people is that your purpose is what pays you. If you are building a business based on what someone else is doing, you are not going to be successful. Not being successful does not mean you are not going to make any money. You can make money, but you will not be fulfilled. You are not going to be excited to wake up and do it because it is not for you.
My best advice would be to spend time figuring out what your purpose is. Spend time figuring out what you’re passionate about. If your business is based on anything other than your purpose or passion, you are going to have a really hard time because when it gets tough, you are not going to be able to maintain due to lack of interest. Put in the time to figure out your purpose instead of just trying to get paid.
Koereyelle recently started the Get Money Gang, which is her coaching program where she helps millennial entrepreneurs with monetization strategies. If your goal is income, despite your industry, the Get Money Gang is definitely a beneficial resource that enables Koereyelle to help you monetize the skills that you already have and look through your business model and figure out where you’re missing money.