Winning Woman Feature: Ashley Deka

Ashley Deka is a Fitness and Accountability Coach based out of Atlanta, Georgia. She has a bachelor’s degree in Sports Management and minor in Business. Her passion is health and fitness and she works with clients online and in person. Ashley believes, “With the right tools and guidance, you can do anything you put your mind to because creating a new lifestyle change can be challenging.”  She struggled with an eating disorder for many years and has learned to change her life and wants to motivate and inspire others. Her main goal is to teach you how to live a healthy lifestyle that fits your life with realistic expectations. Ashley is a member of the Women by Choice Network and on the Choice Coaches Council as a Fitness & Accountability Coach. She is also a board member for the Ambassadors of Change and spoke at the 2018 MBUSAM Call Me Miss Ambassador Conference. In 2019, she is expected to release a book and a brand new 30 day program. Ashley knows that thinking health is truly wealth so she offers a 5 Week Think Challenge Program, 90 Day Think Health Online Challenge yearly and a TH 30 Program. Her blog and website also offers recipes, workouts and fitness tips. You can take a look at

Ashley, what do you like to do when you’re not working?

I love to travel. Traveling is such a wonderful experience into other cultures and places outside the US. The world has so much to offer and share.

What are you most passionate about?

I am extremely passionate about fitness, health, self-love and self-care. Work and business can take up a lot of time, but making time for family and loved ones really keeps me grounded. 

What inspired you to do the work that you do?

Honestly, it was the first time others started asking me about my journey and telling me that my story inspired them. I know it is cliché to say, but if I can help just one person, that means everything to me.

What was one of your biggest challenges on your journey and how did you overcome it? 

My struggles with weight and food have helped me to grow my business and help others. I have learned that my purpose is so much greater than what I ever imagined. Through my eating disorders, I have learned to overcome fear and be the best me I can be. Self-love is so important to staying consistent, motivated and wanting to be your best self. Loving who you are and taking care of your body should be a priority for living a full life. Realizing that health is not a certain size or shape, but how you take care of your body.

What advice do you have for women who are inspired to follow in your footsteps?

Be real and authentic. The fitness world, just like many industries, focuses on selling products for quick fixes. Fear and emotion are big drivers in this industry and sometimes forces you to want to compare your journey to someone else’s. We all are built with different genes and what works for one may not work for another. I think it is important to not sell dreams, but to help set realistic health goals to be the best you can be for the long term.

What women do you look up to?

Some amazing women I look up to are those who have become game changers in the industry for loving the skin they are in such as: Ashley Graham, Iskra, Jordyn Woods and KhrystyAna. I also love nutritional advice from Rachel Paul (@collegenutritionist) and bad ass fitness ideas from trainer Kaisa Keranen (@kaisafit.) I can’t forget my Women by Choice sisterhood, constant support and motivation.

What helps you to stay motivated?

I have learned to set small goals to keep me going and motivated. Receiving messages like, “I couldn’t have done this without you.”, “You inspire me.”, “Thank you for sharing your story.” and the constant proud moments clients share with me keeps me motivated.

What have been your biggest accomplishments so far?

My biggest accomplishment is being able to help others accomplish their goals. I personally think an accomplishment is not living in fear of my past health and start living for my future health. Growth is so important during our many seasons in life. The release of my 5 Week and TH30 Programs, Think Health Challenge and continuously growing my brand and business. 

What is one way that you support other women?

I think the most important way to support other women is to lift up not tear down. Through wisdom, compassion, and collaboration women who support each other are unstoppable. As we say in Women by Choice, “When Women Support Women, We ALL Win!”

What is your definition of winning?

I think winning can be defined in so many ways.  Winning to me is that feeling of having my cup filled and being able to pour it into others.  We live in a society that women are supposed to fight and cause drama.  I’m here to help, motivate and inspire others in their journey whatever that may be. You will reap a good or bad harvest depending on the seeds that you sow. 

Follow Ashley on Instagram at thinkhealthbyashyd. Learn more about the programs Ashley offers at

Author: Andromeda, Women by Choice Founder

Andromeda is an Author, Motivational Speaker, Success Coach, and the Founder of Women by Choice Global who is passionate about empowering women to discover their purpose, tap into their power, become the best version of themselves, and ultimately win in life and in business.

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